Maison Sport Secures £3M Investment to Expand European Reach and Onboard More Travel Agents



Maison Sport, the leading online platform connecting ski enthusiasts with professional instructors, has announced the successful completion of an ambitious £3.1 million investment round, bolstering its position as a trailblazer in the ski tech industry.

The investment will be instrumental in expanding the platform’s lesson offerings, accommodating the surging demand for personalised and professional skiing and snowboarding experiences, revolutionising the way ski instructors and ski schools operate.

One of the key aspects of Maison Sport’s growth strategy is to further collaborate with travel agents, and this investment positions the platform to onboard more agents than ever before. With an expanded pool of instructors and lessons, Maison Sport is well-positioned to meet the increasing demand from travelers seeking unique and tailored winter sports experiences.

Co-Founder and CEO at Maison Sport, Nick Robinson, said: “Our goal is to become the largest seller of snow sports activities worldwide within the next five years and this investment not only validates Maison Sport’s mission to make snow sports accessible to everyone but also empowers us to scale our operations and bring more value to both the instructors and the holidaymakers.

“This investment will not only enhance the overall experience for our users but will also create exciting opportunities for travel agents to partner with us and benefit from our commission and affiliated link programs.”

He continues: “Travel agents partnering with Maison Sport stand to gain commission on every lesson booking through the platform, by using sales agents accounts, via our affiliate program or via a full API integration.”

The funding lands at a time when experiences are becoming more and more of a focal point within people’s holidays with Tripadvisor releasing a preview for its upcoming 2024 study on the Experience of Travel, showing that 67% of travelers surveyed across 7 key markets placed more value on experiences than things.

Maison Sport remains committed to providing seamless and memorable winter sports experiences for enthusiasts worldwide. This investment round marks a significant milestone in the company’s journey and reinforces its position as a leader in the ski and snowboard instruction space.

Previous investment rounds for the global platform revolutionising the ski lesson industry have attracted renowned investors, including of Gareth Williams, Co-Founder of Skyscanner and Kevin Byrne, the visionary Founder and owner of Checkatrade.





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