E-commerce marketing is not much different from digital marketing. E-commerce businesses utilize platforms online that can be used for digital marketing as well.
However, e-commerce marketing tools and strategies are a little different from the traditional digital marketing ways. The main purpose of e-commerce marketing is to increase sales, and brand awareness over the platform that the business is utilizing. For instance, Magento is one of the most famous e-commerce platforms used worldwide.
Magento has its tactics to list result pages. Magento SEO is, therefore, the most important requirement for businesses to market their e-commerce business. E-commerce busiensses can be promoted using digital marketing platforms. However, the techniques and strategies to use each platform are different from digital marketing. When you use e-commerce specific marketing strategies, you will surely gain positive results in terms of increased ROI, improved sales, and brand awareness.
Here are some tips to market your e-commerce business effectively over various platforms.
- Marketing Over Social Media
Just like digital marketing, e-commerce marketing can be done using social media platforms. The difference arises in the execution of the marketing strategy. While a digital marketing strategy would be to make your business visible online through words, video, audio, pictures, etc. Whereas, an e-commerce marketing strategy exclusively requires pictorial marketing.
Your brand will be visible when your potential customers can see your products. Therefore, choosing social media platforms can be tactical. For example, Instagram and Pinterest can be of more value to an e-commerce business as they operate in a picture-description format.
- Email Marketing Tactics
Email marketing can be of great value to e-commerce businesses if used effectively and tactfully. Email follow-ups can boost customer satisfaction. For instance, if someone leaves an abandoned cart, you can email them to announce attractive sales, and new product launches to make customers come back. You can also send discount codes and sale deals to attract customers.
When customers have bought something from your store, you can send them a mail with a thank you note and requesting for a review. Reviews can provide a great marketing tactic on their own. Many customers read reviews for a particular e-commerce business before purchasing anything from them.
- Video Advertisement
Video advertisement can be a great marketing tactic for e-commerce businesses. For example, if you own a clothing brand, providing an aesthetically pleasing video for your potential clients will increase your chances of ROI improvement and increased sales. Youtube is a great platform to advertise through videos. This cost-effective solution can be of great value to your e-commerce business.
Videos describe your products in greater detail as compared to pictures. For example, if you show your clients how to style a particular pair of jeans through models, customers are more likely to be attracted to your business.
- Content Marketing
Content writing is another effective digital marketing tool, and also a great tool for e-commerce marketing. You can create authentic content for your business, write blog posts such as guest posts and get them published through online publishers. However, your content needs to be optimized using search engine optimization (SEO) tools.
Magento SEO Hong Kong can help your e-commerce business flourish through content marketing tactics. The Magneto SEO improves the content to be related to the customers’ search keywords. Therefore, allowing your website to be visible among customers.
- Local Marketing
One of the most effective, yet often forgotten tactics to market e-commerce business is to utilize local marketing tactics. When a customer visits your website, making them accept cookies will allow you to locate your customer. When you know your customer’s location and interests you can send them free delivery deals, and other packages from the warehouses near their location. Knowing customers’ interests will also allow you to make them see your products that might interest them.
Local marketing strategy can be effective and cost-efficient if utilized with tactics. It can also help a business hunt customers with geographical locations.
- Build A Responsive Website
Website design is particularly important when it comes to e-commerce marketing. Research shows that a customer will leave a website if it fails to load within 10 seconds. Therefore, building a credible and responsive website will help your increase your sales and build a trusting relationship with the customer. Invest in the best quality website development that provides a top-notch user experience. Another thing to remember would be to build a website that can be used effectively on different devices. Many customers use mobile phones to search for online shopping sites. If your website does not comply with the mobile phone format, it can be a huge turn down for your customers.
Make sure that you include a keyword-specific FAQ page on your website. The biggest advantage of this tactic is that if someone searches for a product on a search engine if the keywords are specific, the internet user (consider potential customer) is more likely to land on your page. If your content answers their queries and provides a satisfactory response, they are more likely to buy the product from you.
- Improve Customer Services
Lastly, you need to make sure that you provide efficient customer service. This is not much of a marketing tactic but can help your business significantly achieve customer satisfaction. Providing responsive and efficient customer services will help you gain customer trust, resultantly, customer loyalty. A loyal customer is more likely to return to your business if their previous experience was flawless and satisfactory.
E-commerce businesses can make use of online marketing platforms to improve their business. However, the marketing strategy for an e-commerce business should be niche-specific to achieve full effectiveness of various platforms’ use. For example, if you are using social media, make sure you market your business through pictorial platforms. Video advertisement, content creation, email marketing, and improved user experience over the website can greatly help an e-commerce business.