Today, many businesses are turning to digital marketing as a way of raising awareness of their offering, driving sales, engaging with customers and growing their organisation.
With so many different marketing channels to choose from, for many business owners and marketing professionals, it can be difficult to know exactly what tactics to employ and how best to utilise them. However, traditional forms of marketing, such as leaflet distribution, should still play an important role in your marketing strategy – in fact, leaflet distribution can provide many different benefits to businesses. These include:
- Effectively communicating your messages
- Helping to get your brand out in front of the right people
- Targeted approach
- Visually appealing
- Cost effective
How to maximise results from leaflet distribution
As with any marketing plan, it’s important to incorporate as many tactics as possible in order to maximise results – leaflets should form part of this. It’s also important to carefully plan how a leaflet campaign should be rolled out. Engaging specialists in leaflet distribution in London could help make this process easier, however with the right research and knowledge in place you can also manage this in-house.
From small start-ups and SMEs through to large well established businesses your strategy needs to be thoroughly thought through. For example, who is your target audience and what are the demographics in the area you wish to distribute leaflets? Do these match up?
Additionally, you can let your creative juices run wild with a leaflet. Think about the design of the leaflet or flyer, ensuring it is on brand with plenty of visuals. Making it eye-catching and memorable means that the leaflet could be highly attention grabbing and ultimately effective at communicating your key messages.
Carefully consider what information is required on your leaflet. Are you looking to promote a product or service or encourage footfall to your premises? You can include as much information as you like on a leaflet (with different presentation options including folded designs or a one sided sheet).
Yet it is important to keep this information as concise as possible. Do not overload the leaflet with too much information – keep it top line as much as possible in order to keep people’s interest. Information you should include contact details, your website, social media pages and an overview of your offering.
What are the benefits over digital advertising?
Leaflet distribution can be just as targeted as digital forms of marketing, but can cost a fraction of the price of costing digital campaigns if employed correctly and efficiently.
Whilst leaflets can offer longevity and better recall than some digital options. For example, many people simply scroll past digital ads on social media, whereas leaflets are often kept in the home and hung on the fridge or notice board for later use.
Is leaflet distribution right for my business?
No matter your business size, sector and operations, leaflet distribution is a valuable tactic in any marketing strategy and should form part of your wider marketing plan. Not only can leaflets raise brand awareness and help you get in front of your core audience, but it can also be an extremely cost effective way to help grow your business.